Posts Tagged ‘BMW’

The Sky is the Limit: The MINI Beachcomber Concept

Wednesday, December 16th, 2009
MINI Beachcomber Concept
© BMW AG

MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups.

Once again, MINI achieves all this by consistently expanding the model range and through the unconventional creativity of MINI design. Just a few months prior to the launch of the brand's fourth model announced for autumn 2010, MINI is now demonstrating its potential for further enhancement of driving pleasure and diversity through another spectacular concept car: the concept of a brand-new type of vehicle proudly presented by MINI at the North American International Auto Show (16–24 January 2010) in Detroit. (more…)

BMW ActiveHybrid — a New Path to Thrilling Dynamics:
BMW Vision EfficientDynamics

Sunday, August 30th, 2009
BMW Vision EfficientDynamics
© BMW AG

BMW sees technical innovations reducing both emissions and fuel consumption as an elementary part of the brand's product strategy, just like vehicle concepts enhancing the Sheer Driving Pleasure so typical of BMW as a lasting, sustained experience.

Now the BMW Vision EfficientDynamics concept car clearly demonstrates that these objectives expressed through the BMW EfficientDynamics development strategy are fully compatible with the most demanding reduction in fuel consumption and emissions complying in full with future requirements. Conceived as a 2+2-seater with plug-in full-hybrid technology, this unique car (more…)

Concentrated Driving Pleasure: The MINI Coupé Concept.

Wednesday, August 26th, 2009
MINI Coupé Concept
© BMW AG

MINI is celebrating a great birthday: Exactly fifty years ago, on 26 August 1959, the classic Mini was presented to the public for the first time, a unique story of success starting out and today giving MINI the perfect opportunity to look ahead without losing sight of the brand's great tradition.

The MINI Coupé Concept is an expression of MINI design and the great ability of the brand's designers to fill the elementary values of the brand with new life, using the options of modern drivetrain and suspension technology, and developing fascinating perspectives for the future of the brand on this basis. (more…)

The First Sports Activity Vehicle in the Premium Compact Segment:
The BMW Concept X1.

Wednesday, October 1st, 2008
BMW Concept X1
© BMW AG

Once again the successful history of BMW X models is opening up the door for further inspiration in the development of innovative vehicle concepts: The BMW Concept X1 offers all the thrill of agile and versatile mobility also beyond the beaten track in a new segment of vehicles.

Proudly presenting this new Concept Car, BMW is offering an outlook at the world's first Sports Activity Vehicle in the premium compact segment. Through its design alone, this new concept model clearly expresses all the strengths and qualities of such a vehicle, the BMW Concept X1 exuding a strong touch of agility and versatility (more…)

BMW Even More Superior, Dynamic and Efficient — Hybrid Technology BMW Style: The BMW Concept 7 Series ActiveHybrid

Tuesday, September 23rd, 2008
The BMW Concept 7 Series ActiveHybrid
© BMW AG

Maximum efficiency in the luxury class, supreme dynamics in the hybrid segment — precisely these are the unique standards offered and combined with one another by the BMW Concept 7 Series ActiveHybrid.

Introducing this Concept Car based on the new BMW 7 Series, BMW is clearly demonstrating the potential offered by the most advanced hybrid technology available today. The BMW Concept 7 Series ActiveHybrid comes with hybrid components tailored precisely to the character of this unique saloon, offering driving comfort, everyday motoring qualities and driving safety of the supreme standard only the BMW 7 Series is able to provide. (more…)