Lancia Presents the New Delta « AutoReport

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June 4, 2008

Lancia Presents the New Delta

Press Release

Lancia Delta (2008)

© Fiat Group Automobiles

Delta is a historical name that represents one of the pinnacles of Lancia's motoring history, but also a mathematical symbol that stands for change, progress. Delta is a universal measure of difference, a striving toward excellence by exceeding a previous limit. Our entire strategy is underpinned by a quest for an evolved form of the Delta.

So in this sense, the Lancia Delta is the first car to represent the new Lancia philosophy. An original and unique positioning, a blend of two values that are intrinsic to the brand: elegance of style and a bold, innovative temperament that are also the inspiration of every marketing and communication campaign.

Today we welcome the first all-new car from Lancia's second centenary, the Delta, with its unparalleled design, true to the brand's innovative vocation. Due to its product features and international development work to support the launch planned for mid-2008, the Delta represents a turning point in Lancia's history and contributes significantly to the development of a strategic plan.

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

: © Fiat Group Automobiles

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Tags: Delta, Fiat Group Automobiles, hatchback, Lancia, luxury, Project 844, turbo

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