January 13, 2011

Hyundai Launches All-New Grandeur in Korea

Press Release

Hyundai Grandeur
&copy Hyundai Motor Co.

The Grandeur, Hyundai's top-selling premium large sedan, returns with new safety and convenience features and sharper, more graceful styling.

Hyundai Motor Company, South Korea's largest automaker, rolled out the all-new Grandeur (badged as Azera in some markets) today at a ceremony in Seoul, attended by some 300 VIPs, including Hyundai Motor President Steve S. Yang, and media members.

The all-new Grandeur arrives in the Korean market six years after its predecessor's (code named TG) launch in May 2005. The Grandeur is unrivaled as Korea's No. 1 large sedan, with cumulative sales of 1.25 million units (domestic: 980,000, exports: 270,000) since the first generation launched in 1986.

The new Grandeur is the result of three-and-a-half years and 450 billion won of research, development and testing. The goal: To create a wholly different large sedan that harmonizes sophisticated design, significantly improved performance and fuel economy as well as cutting-edge safety and convenience features. The result of the project, code named HG, is the new Grandeur.

“Our world-class technology and dedication to quality management made it possible to create the new Grandeur, making it the leading premium sedan of our times,” said Mr. Yang. “The new Grandeur will meet every functional and emotional need of our customers.”

Hyundai designers followed the concept of “Grand Glide” when styling the new Grandeur, creating a look that evokes powerful, elegant flight.

Based on this concept, the exterior styling of the Grandeur is realized in a grand and progressive style that harmoniously connects dynamic character lines and striking surfaces.

The “Grand Glide” styling is carried to the Grandeur's interior, as the center console, instrument cluster and dash are integrated into a graceful design that recalls the image of expressive, expansive wings.

The Grandeur projects a sporty yet refined exterior look (overall length: 4,910 mm; overall width: 1,860 mm; overall height: 1,470 mm). Moreover, a 2,845 mm-long wheelbase — 65 mm longer than the previous version — delivers the most interior room in Grandeur's class as well as greater stability and a smoother ride.

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