December 22, 2010

TMC Launches Redesigned ‘Vitz’

Press Release

Toyota Vitz 1.3 F
© Toyota Motor Corp.

Toyota City, Japan — Toyota Motor Corporation (TMC) announces the launch in Japan today of the redesigned “Vitz” compact car.

Since the launch of the first-generation in 1999, the Vitz has achieved cumulative sales in more than 70 countries and regions around the world — including many European countries — exceeding 3.5 million units¹. With more than 1.4 million of those units² having been sold in Japan, the Vitz is truly a core model of the Toyota brand.

The new, third-generation Vitz, developed based on a new definition of the ideal compact car to meet consumers' diversifying compact-car needs, features sharper styling as well as a compact exterior but roomy, refined interior; abundant utility; and outstanding fuel efficiency of 26.5 km/L — made possible by the Toyota Stop & Start idling-stop system — in the 10-15 test cycle of the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT). The result is a distinctive compact car that achieves performance equivalent to a vehicle one class higher in terms of quality, comfort, ease of use and affordability.

With four grades that emphasize unique individuality, 17 body colors and four interior colors available, the Vitz is a highly appealing next-generation compact that enhances the enjoyment of choosing the perfect car and the pride of ownership.

Monthly sales target for Japan: 10,000 units

Assembly Plant: Nagakusa Plant, Toyota Industries Corporation

Manufacturer's Suggested Retail Prices

Grade Engine Powertrain Transmission Price*
  M package 1KR-FE
(1.0 liter)
Front-wheel drive Super CVT-i 1,060,000 yen
F 1,195,000 yen
Jewela 1,265,000 yen
(1.3 liter)
Front-wheel drive Super CVT-i 1,290,000 yen
Four-wheel drive 1,479,000 yen
Smart Stop package Front-wheel drive 1,350,000 yen
Jewela Front-wheel drive 1,360,000 yen
Four-wheel drive 1,549,000 yen
U Front-wheel drive 1,500,000 yen
Four-wheel drive 1,689,000 yen
(1.5 liter)
Front-wheel drive Super CVT-i 1,600,000 yen
C package 1,600,000 yen
RS 5-speed
1,720,000 yen
Super CVT-i 1,790,000 yen
*Includes consumption tax, does not include recycling fees and differs in Hokkaido and Okinawa
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