September 8, 2010

New Chevrolet Aveo to Bring ‘Hot-Hatch’ Style to Small Car Segment

Press Release

New Chevrolet Aveo
© GM Co.

There is no shortage of world firsts for Chevrolet at the forthcoming Paris Motor Show, and joining the Orlando MPV and Cruze hatchback show car will be the eagerly awaited Chevrolet Aveo 5-door, which like the Orlando makes its world production debut.

The Aveo RS show car was displayed at the Detroit and Geneva motor shows earlier in 2010, and with the final production-ready model, Chevrolet has a car that looks every bit as good as the earlier concept.

Entering the highly competitive global small car segment, striking design elements of the new Chevrolet Aveo include the aggressive looking front with its exposed twin-headlamps and dual port grille, compact taut body panels with a rising shoulder line and short rear overhangs, the ‘hidden’ rear door handles which now feature in the c-pillar and a ‘body in, wheels out’ profile which is now very much part of the new Chevrolet design language.

Reminiscent of the recently introduced Spark, the new Aveo is unquestionably a car that will appeal to younger customers with its sporty hot-hatch look. A four-door sedan variant will launch alongside the hatch next summer. Both hatch and sedan are practical small cars with good interior space and Chevrolet expects the new Aveo also to appeal to families, for whom the current model has been a popular purchase.

The new Chevrolet Aveo has benefited from an extensive development program, resulting in a small car that will meet European drivers' tastes both in terms of design and dynamics. Final specifications of the new Aveo will be carefully tailored to each European market.

Wayne Brannon, president and managing director of Chevrolet Europe says: “It's just such an exciting time to be at Chevrolet; not only do we have new entries into the MPV and compact classes, in Aveo we have a car which is ready to compete against the best in the small car segment, which is also Europe's largest segment.”

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