With the 508, the Marque reaffirms its presence and its ambitions in one of its traditional strong markets, the large touring car segment. Each model in the “40X” and “50X” series has left an indelible mark in its time.
The 508 is a modern, next generation vehicle, perfectly attuned to the aspirations of customers who have moved with the times: being dynamic, responsible, and increasingly demanding.
Quality, purity and efficiency are the watchwords that guided its creation and have filtered through the entire project, offering a multi-faceted appeal to its owners.
- through its exterior design, elegant, balanced and timeless, revealing the evolution of the Marque's stylistic codes first unveiled on the SR1 Concept Car,
- through its streamlined hi-tech interior and its high quality finish. Rewarding for its driver and its passengers, it has exceptional interior space, a very generous boot, and a level of specification offering the promise of interior comfort and convenience of a very high level;
- and last but not least, its environmental efficiency, based on the optimization of its weight, its aerodynamics, and of course its engines.
Under the bonnet, the 508 benefits from engines that are particularly well positioned in their categories in terms of performance and responsiveness, but also for fuel consumption and CO2 emissions. The range, equipped with all the latest technologies, will include in particular the new e-HDi system (new-generation Stop & Start with improved driveability and economy). It will also feature, a few months after launch, HYbrid4 technology, with its 147 kW (200 CV) and all-wheel drive potential. with a rate of emissions of just 99 g/km of CO2 (or zero in electric mode).
Emotion also means driving pleasure, a concept prized by the Marque, therefore the suspension set up has been optimized to ensure both high levels of comfort and road holding.
The 508 is available in two body styles: the saloon (with a length of 4.79 m) and the SW (4.81 m). They will be presented to the public for the first time at the beginning of October at the Paris Motor Show and are scheduled to go on sale at the beginning of 2011.
Based on PSA Peugeot Citroën's platform 3, the 508 will be produced in Rennes-La-Janais, in France, for the European market.
From 2011, the 508 saloon will also be produced in Wuhan, in China, where the Marque also has big ambitions with a car that is particularly well suited to this market’s special requirements.