February 10, 2010

Nissan Juke: Bringing the Small Car Market to Life

Press Release

Nissan JUKE World Premiere
© Nissan Motor

Paris, France — Nissan today revealed for the first time its all-new small Crossover, Juke.

Designed to offer a refreshing alternative for customers who are shopping in the small car segment of the market, but uninspired by the traditional offerings, Juke is a distinctive combination of SUV toughness and sporting style. Juke will inject some much needed masculinity and dynamism into the small car market.

The decision to introduce the industry's first small crossover into the small car market reflects Nissan's philosophy of challenging conventions in Europe.

“In the last five years we have enjoyed significant growth in a crowded European market. This has been achieved by challenging traditional patterns and moving away from the C and D segments. Instead, we have pioneered the introduction of crossovers. We started with Murano and then, in higher volumes, with Qashqai — a car which has far exceeded our expectations. Sales have exceeded half-a-million in Europe in less than 3 years,” said Colin Dodge, Executive Vice President.

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One Response to “Nissan Juke: Bringing the Small Car Market to Life”

  1. One should always be wary of claiming “firsts”. Nissan absent-mindedly ignores the Fiat Sedici, Suzuki SX4, Chevrolet Niva, Ford EcoSport, Honda HR-V, Volkswagen CrossFox, the Daihatsu Be-Go/Terios, Toyota Rush, and Perodua Nautica triplets, not to mention the first two generations of the Toyota RAV4, each of which is as much or more a “small crossover” as the Juke. While the RAV4 was certainly not the “original SUV”, as a recent ad claims, when introduced 15 years ago it could legitimately claim to be the first B-segment “crossover”.