Paris, France — Nissan today revealed for the first time its all-new small Crossover, Juke.
Designed to offer a refreshing alternative for customers who are shopping in the small car segment of the market, but uninspired by the traditional offerings, Juke is a distinctive combination of SUV toughness and sporting style. Juke will inject some much needed masculinity and dynamism into the small car market.
The decision to introduce the industry's first small crossover into the small car market reflects Nissan's philosophy of challenging conventions in Europe.
“In the last five years we have enjoyed significant growth in a crowded European market. This has been achieved by challenging traditional patterns and moving away from the C and D segments. Instead, we have pioneered the introduction of crossovers. We started with Murano and then, in higher volumes, with Qashqai — a car which has far exceeded our expectations. Sales have exceeded half-a-million in Europe in less than 3 years,” said Colin Dodge, Executive Vice President.