Seoul, Korea — GM Daewoo Auto & Technology (GM Daewoo) today hosted the GM Daewoo “Style, We Create” Next-Generation Vehicle Preview at its Design Center to provide media an exclusive sneak peak at its future design concepts.
The next-generation products shown are a precursor for the design direction of the automaker's future small vehicle, upper-midsize sedan and seven-seat minivan.
The next-generation global small vehicle design, which had never been shown before, represents an important vehicle for the automaker. GM Daewoo is the global development center for GM's small vehicles. Another product, the upper-midsize sedan show car, will become GM Daewoo's entry in the fiercely competitive market segment in the second half of 2010.
The Chevrolet Orlando show car, which received outstanding reviews during its debut at last year's Paris Motor Show, made its first appearance in Korea during today's activity. It explores the potential of combining the versatility of a sport utility, a family van and a wagon in a single execution, indicating the design direction for the next-generation global compact minivan that GM Daewoo has been playing a leading role in designing and developing for GM.
“As design is an emotional element that decides our first impression, instead of talking about future product designs, we want to show them today for you to see and feel,” said Taewan Kim, Vice President of GM Daewoo Design Operations. “Making the most of our 200 talented professionals at the GM Daewoo Design Center, our aim is to create the best vehicle designs — the kind that makes everyone go ‘wow.’”
In addition to introducing the new products, another highlight of today's activity was a first-of-its-kind tour of the GM Daewoo Design Center. Access is normally restricted to GM Daewoo designers and related employees. With an initial investment of KRW 6.5 billion, the facility opened in 2003. Since then, another KRW 20 billion has been invested to expand and upgrade the GM Daewoo Design Center.
Among the new world-class technology adopted by the facility are a Team Center Community (TCC) system and a Virtual Reality (VR) room. The TCC system, adopted at 11 GM design studios around the world, provides all design team members flexible access to GM's innovative and diverse car design programs. This helps them keep up with fast-changing design trends in different markets. The VR room is a time and cost-saving tool for design development. Using 3-D computer graphics, designers can share their ideas and transfer them instantly in a virtual space.