Seoul, Korea — GM Daewoo Auto & Technology (GM Daewoo) today launched its all-new global mini-car, the Matiz Creative. The new mini will go on sale from September 1.
“The Matiz Creative is an all-new mini-car developed at GM Daewoo, the global vehicle development center for GM's mini and small cars,” said Michael Grimaldi, President and CEO of GM Daewoo. “With its best-in-segment design, performance and safety, the new mini is destined to become an industry benchmark and a winner among consumers in Korea and around the world.”
Based on GM's global mini-vehicle architecture, it took 27 months to develop the Matiz Creative. KRW 295 billion has been invested in the vehicle's development. Following its launch in Korea, the global mini will be sold in over 150 markets around the world including those in Europe, Asia and North America.
Aimed at meeting the highest quality and performance standards in the most sophisticated markets, the global vehicle was put through over 1 million kilometers of intensive durability tests, extreme weather tests, and crash tests both at home and abroad.
With roof-rail curtain air bags and high-strength and ultra-high-strength steel over a majority of its body, the Matiz Creative ensures segment-leading occupant protection.
With a revolutionary design, advanced technology, segment-leading features and benchmark safety, the Matiz Creative offers much more than a mini.
◈ Segment-Leading Size and a Dynamic Exterior
The Matiz Creative is a car that is ideal for those with an urban lifestyle. With the styling of a sporty hatchback, it showcases the new direction of GM Daewoo design and a new trend in the design of mini-cars.
“Our clear goal from the very beginning was to create a revolution in size and design despite the restrictions of the mini segment,” said Taewan Kim, Vice President of GM Daewoo Design. “We wanted to make a statement with an innovative design that would go far beyond a typical mini-vehicle and set new standards for the segment. This is not your average-looking mini-car.”
The Matiz Creative's roomy proportions and dynamic styling are courtesy of its segment-leading length of 3,595 mm, height of 1,520 mm, wheelbase of 2,375 mm, and width of 1,595 mm combined with its “body-in/wheels-out” stance. Dramatically sized headlamps that literally stretch from the front fascia to the back of the hood, with clear polycarbonate lenses and chrome-coated bezels, resemble diamonds, adding an upscale appearance and glamour.